Project Leher, meaning a wave, is a revolution in the waste management sector to tackle the environmental spillover of the world’s most littered waste - cigarette butts. Established in 2021, Project Leher is dedicated to combating the environmental consequences of discarded cigarette butts, which amount to a staggering 6.5 trillion annually. Through a holistic approach encompassing collection, processing, and recycling, they engage diverse channels such as HoReCa and the Butt Brigade, led by rag pickers and women entrepreneurs who meticulously segregate waste into its recyclable components. Their innovative methods repurpose these components for various purposes, including packaging, fertilizers, and artisanal crafting, with the detoxified polymer blended with terracotta by skilled artisans. Collaborations with local authorities and Resident Welfare Associations amplify their awareness efforts, driving forward our vision of creating a cigarette-butt pollution-free ecosystem that supports sustainable consumption practices.

Pranav G V

Director

Benefits & strength

Benefits and Strengths Of Project Leher are :

  1. Environmental Conservation: By collecting and processing cigarette butts, Project Leher effectively reduces the environmental damage caused by their improper disposal. This approach helps in minimizing pollution, particularly in urban areas where cigarette waste is a significant concern.

  2. Waste Reduction and Recycling: Through the upcycling of cigarette butts into handy products, Project Leher promotes waste reduction and recycling. By giving a new purpose to these discarded materials, the initiative helps to minimize the burden on landfills and encourages a more circular economy.

  3. Awareness and Behavior Change: Project Leher raises awareness about the impact of casually flicked cigarette butts and encourages responsible disposal practices. By educating the public about the environmental consequences, the initiative fosters behavior change and promotes a more mindful approach to smoking-related waste.

  4. Resourcefulness and Innovation: The project showcases the potential for resourcefulness and innovation by transforming cigarette waste into useful products. This approach highlights the value of repurposing materials and encourages creative thinking to find solutions for pressing environmental issues.

  5. Collaboration and Community Engagement: Project Leher engages various stakeholders, including smokers, local communities, and environmental organizations, to actively participate in its efforts. By fostering collaboration, the initiative creates a sense of shared responsibility and encourages collective action towards a cigarette waste-free environment.

  6. Sustainable Practices: Through its comprehensive approach, Project Leher promotes sustainable practices by addressing the specific issue of cigarette waste. By reducing waste generation, recycling materials, and raising awareness, the initiative contributes to a more sustainable and ecologically conscious society.

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Contact

Phone:
+91-9654435001
Email:
projectleher@enactussrcc.org
Website:
https://www.projectleher.com/

Location

Maurice Nagar, Roop Nagar, New Delhi, Delhi 110007

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